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Mike Shapiro Named Pacific Association Executive of the Year

Pacifics President/General Manager Wins Inaugural Award


San Rafael, CA — Pacific Association Commissioner David Alioto announced today that the league is introducing the Commissioner’s Award to, “…honor the team executive who has made the greatest contribution to his team, his organization, and the league.”  Pacifics President and General Manager Mike Shapiro was named as the first recipient of the award as the league’s Executive of the Year.

 “Mike Shapiro has not only been at the forefront of building the Pacifics reputation for outstanding community service and entertaining promotions that have brought favorable publicity to his club and the league, but he’s also devoted incredible amounts of time and energy over the years to ensuring the success and stability of the Pacific Association,” said Alioto. 

Shapiro, a veteran of over 30 years in the sports and entertainment industries, has previously worked in the front office of three Major League Baseball teams, including serving as Vice President and General Counsel of the San Francisco Giants, Senior Counsel to the Atlanta Braves, and Senior Vice President of Business Affairs for the Washington Nationals. Shapiro also has career highlights that include Brand Manager for Tiger Woods at Nike and playing an integral role in the launch of GiantsVision, a cable-based subscription service featuring Giants’ home games that served as a precursor to Comcast Sports Net Bay Area.

“Mike has not only helped shape the identity of the Pacifics, but the league as a whole. He has worked tirelessly to assure the viability of professional independent league baseball in the Bay Area ,” said Pacifics Managing Principal Owner Eugene Lupario. “Mike’s experience and desire make him a tremendous asset to all our partners in our league.”

Shapiro has been overseeing the Pacifics since their inaugural season in 2012. Since then, Shapiro’s teams have won three championships, set a league record for wins in a season, and accumulated a record of 184-107. Under his direction, the Pacifics have pioneered unique promotions such as introducing the first ever automated strike zone, dressing players in dress uniforms in the style of A League of their Own to support breast cancer research, bringing in celebrities and athletes such as Orlando Cepeda, Dusty Baker, the “Soup Nazi” from Seinfeld, Jerry Mathers, “The Beaver,” and Bengie Molina, setting the world record for simultaneous first pitches, and giving away a free funeral. The Pacifics promotional calendar has attracted international media attention from outlets including ESPN, Sports Illustrated, the Associated Press, and the San Francisco Chronicle.   




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