President and General Manager, Owner
Mike Shapiro is a veteran of over 25 years in the sports and entertainment industries, and brings a fount of knowledge to the San Rafael Pacifics. Shapiro has served in various roles in major sports team management, television production and administration, new media production and rights acquisitions, marketing, athlete representation, consulting and golf course management.
Shapiro has worked in a wide range of professional sports including baseball, golf, basketball and hockey. Over his career, he served as a senior executive, legal counsel, managing principal of his own consulting firm and media producer.
Shapiro began his career in the sports industry in 1984 as Vice President and General Counsel of the San Francisco Giants. He was instrumental in the launch of GiantsVision, a cable-based subscription service featuring Giants’ home games and unique programming productions. GiantsVision was the precursor to such Bay Area cable networks as SportsChannel and FoxSportsNet and eventually Comcast Bay Area. Shapiro participated in the negotiations, planning and political campaigns on four separate attempts for a new ballpark for the Giants.
In 1993, he became Senior Counsel to the Atlanta Braves, Atlanta Hawks and Atlanta Thrashers, and with representied the Omni Arena in Atlanta. Shapiro negotiated the transition of Atlanta's Olympic Stadium into Turner Field — which then became the Braves home. In 1995 he was promoted to V.P. of Business Affairs and Administration for Turner Sports where he managed the department’s administrative divisions, and negotiated the purchase and sale of telecast rights to such anchor properties as the NBA, NFL, PGA Tour, PGA of America, NASCAR and MLB. He oversaw the administration of the Goodwill Games in St. Petersburg, Russia in 1994m and in New York City in 1998.
Michael Shapiro left Turner Sports in 1998 to serve as the Tiger Woods Brand Manager at Nike. There he managed the Tiger-Nike relationship and extended the joint brand into video games with EA Sports, made-for-TV events and Asian-market sales.
Mike returned to the Bay Area as V.P. of Programming for Quokka Sports, a digital sports entertainment company owned, in part, by NBC Sports. There he became intimately involved with the burgeoning television/new media convergence movement and addressed the United Nations on the cutting edge changes in media and communications.
In 2001, Mike founded a sports consultancy, Centerfield Management Group, where he served as Managing Principal, and represented such clients as Tollin-Robbins Productions, NBC Sports, Las Vegas/Clark County, Frank McCourt in his acquisition of the L.A. Dodgers, and the Lerner Family in its successful acquisition of the Washington Nationals.
Shapiro became the Nationals' Senior V.P. for Business Affairs, where he assisted in the foundation of a new MLB franchise in Washington, D.C. He represented the team’s interests in the construction of a new stadium, and negotiated and managed the mass offered by Pope Benedict XVI at Nationals Park. Shapiro also oversaw internal business operations such as the team’s Florida Operations, their Enterprises business unit as well as their relationship with MLB.
In 2008, Shapiro became V.P. of Strategic Development and General Counsel for CourseCo, Inc., a golf course management and development company with golf course properties throughout the West Coast.
Throughout his professional career Shapiro has had the opportunity to lecture and speak extensively at a number of universities and to graduate students of Columbia University School of Business, Georgetown University McDonough School of Business, New York University's Tisch Center for Hospitality, Tourism and Sports Management, American University School of Law, Georgetown University School of Law, Georgia Institute of Technology Business School and the Georgetown University Sports Management Graduate Program.
He was also featured in “Witnesses to History,” an oral history produced by Georgetown to “record and celebrate the stories of Georgetown alumni who have been history makers and witnesses to history.”
Currently, along with his duties with the Pacifics, Shapiro is consulting for the development of a multi-sports academy in Marin, creating multiple minor league teams in the North American Baseball League, and is teaching Sports Management at the University of San Francisco’s graduate Sports Management Program. He is also writing a novel. In 2012, Shapiro, along with Eugene Lupario and Steve Allen, bought a share of the Pacifics and now serves as an owner to the ballclub.
Mike lives in Corte Madera with his wife Jane and their two sons, Harry and Jackson.